Satu Bumi’s Story
Proudly Australian & Proud to Manufacture in Indonesia
How did it start ?
Satu Bumi is a 100% Australian owned business that commenced manufacturing GRC (Glass Reinforced Concrete) commercial planters, large planter boxes and other precast concrete landscaping products in 2012. The founding owners, Gary Landers and Harry Grace, both had very successful commercial careers in the Asia/Pacific region before establishing Satu Bumi and were looking for an opportunity to establish a new business with their sons, Robert and Lachlan. They decided to enter the GRC manufacturing industry after recognising a real gap in the supply of quality GRC planter boxes and other concrete based landscaping products.
Although GRC manufacturing technology had been around in these markets for some time, it was clear that very few companies were able to manufacture and reliably supply quality GRC landscaping products in commercial volumes. Now with an ISO 9001:2015 certified factory in Indonesia that covers around 10,000 square meters (approx. 100,000 square feet) and includes around 250 staff, Satu Bumi has the capacity and competence to consistently produce high quality GRC products that are highly sort after throughout the world.
What makes Satu Bumi unique ?
The uniqueness of Satu Bumi’s business model is based on a combination of the following three key physical elements: -
An Australian head office for the provision of responsive customer service.
Satu Bumi has an intense focus on customer service and its “solutions-based approach” to the supply of GRC products for commercial projects sets it apart from its competitors, and includes the following key elements:• Pre-ordering project estimating assistance – to avoid mistakes
• Product engineering and design services – for custom projects
• Access to product catalogues of GRC products – for faster delivery and lower unit cost
• Direct supply (no middleman) - for better pricing and delivery control
• Post installation and warranty services.
An 100% owned and controlled Indonesian factory.
Satu Bumi has built a large manufacturing facility in Indonesia with a low-cost infrastructure model that is fully owned and completely focused on the manufacture of high quality GRC. Therefore, in conjunction with Satu Bumi’s Australian office, Satu Bumi is able to offer a unique business model with the following key attributes: -• Low manufacturing costs to support very competitive product pricing
• Direct communication with the manufacturer for order management control
• Large controlled production capacity for delivering projects on time and in volume
• Supply-side project management – to ensure orders flow smoothly
A unique product delivery service to minimise Australia’s expensive interstate transport costs.
Satu Bumi has established warehousing facilities in each of Australia’s mainland capital city ports. Therefore, since it typically only charges its customers for the transport of orders from the nearest capital city port, Satu Bumi is able to provide very competitive transport costs that virtually eliminate the high cost of interstate land transport in Australia.
Commitment to Quality
Satu Bumi has been certified for the ISO 9001:2015 standard for the “Manufacturing of Glass Fibre Reinforced Concrete Products (GFRC)” by the internationally recognised BSI Group. ISO certification has been a major quality control initiative by Satu Bumi to support its internal focus on the consistent reliability of its product quality and to provide its customers with credible external evidence to that effect.
Commitment to Australia
Satu Bumi's global marketing and senior management office is in Australia because the business is fully owned by its Australian principals. In addition, Satu Bumi has established estimating, account management, and project management teams in its Australian office to support its GRC solutions approach to servicing its Australian based commercial construction and professional landscaping customers. The company's manufacturing facilities are in Indonesia because the cost of producing labour intensive GRC landscaping products is significantly less there than what can be achieved in Australia.
Commitment to Indonesia
Satu Bumi has a large factory and a significant workforce in Yogyakarta, Indonesia. Many of Satu Bumi’s Indonesian employees are well educated with formal tertiary qualifications in engineering, commerce, marketing, human resource management, graphic design, architecture, and international transport logistics. Whilst many more are highly skilled tradesmen that are experienced and trained as electricians, metal workers, cabinet makers, mould makers, design artisans and GRC craftsmen.
Satu Bumi is a member of, and is regularly audited by, SEDEX and is dedicated to improving and maintaining responsible business and social practices in Labour Standards, Health & Safety Standards, Environmental Standards and Business Ethics to ensure it meets both local Indonesian standards and the standards required by our international customer base. Click on the SEDEX logo to the right for additional information about what it means to be a SEDEX member.
In addition, Satu Bumi is committed to the ongoing training and upskilling of its employees as part of its commitment to the Indonesian government, for the continuous improvement of its products and services and to ensure that Satu Bumi continues to attract the best talent available.
Satu Bumi’s Focus on Customer Service
Satu Bumi recognises the importance of convenient, reliable, and responsive customer service in the development of long -term business relationships. Therefore, in conjunction with the establishment of its unique physical business model, Satu Bumi has also set up a customer service team to link these unique physical attributes efficiently, as shown in the diagram below.
Satu Bumi’s Focus on Human Resources
Satu Bumi recognises the importance of quality people and a strong human resources organisation infrastructure to the delivery of both quality products and reliable services. Therefore, Satu Bumi has invested very heavily in its HR processes to ensure it employs, supports, and maintains the best talent. Satu Bumi now employs around 250 people, and the following is a summary of the Australian based senior management and the Indonesian management teams.
Australian Head Office Management
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Gary Landers
Chief Executive Officer
Gary gained a very strong accounting, business technology and business systems background as a manager at KPMG (PMM&C) followed by over 25 years of practical business experience in senior management roles as CEO of Breeze Software and Hi Soft Solutions and Vice President Asia/Pacific for Radiant Systems Inc.
Gary brings a wealth of practical senior management experience to the business that will support the business’ focus on strong financial and business systems management, quality manufacturing processes and customer support.
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Harry Grace
Business Development Manager
Harry has spent 25 successful years in sales and sales management which included responsibility for negotiating major contracts with some of the largest retailers in Asia Pacific while working with Breeze Software Pty Ltd, Hi Soft Solutions and Radiant Systems Inc.
Harry’s vast experience in working with customers of various sizes enables him to understand that quality products, supply reliability, and building long term mutually beneficial relationships with customers are keys to Satu Bumi’s success. -
Lachlan Grace
General Manager - Australian Operations
Lachlan completed his Bachelor of Commerce majoring in Marketing and Commercial Law. His theoretical qualifications have been augmented with a breadth of practical experience in finance, administration, sales and GRC manufacturing in both Australia and Indonesia.
Lachlan brings a structured, systematic, and detailed approach to his role as General Manager of the Australian operations with a key focus on managing Satu Bumi’s sales and customer services. -
Robert Landers
General Manager - Manufacturing
Robert managed the Australian manufacture and assembly of electronic and computer equipment for a US based large multi-national company for five years, managed his own transport logistics business, and spent three years as a Strategic Accounts Manager for Satu Bumi.
Robert brings both a practical and professional approach to the management of Satu Bumi’s Indonesian factory with a key focus on reliable production scheduling and quality control management.
Indonesian Senior Factory Management
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Jati
Factory Manager
Jati Nugroho has a university degree in Mechanical Engineering and held various senior and responsible positions in project management, quality control management and production control management. The practical experience gained from these previous roles in conjunction with his mechanical engineering training has equipped Jati well for the demanding role of managing the company’s production facilities in Yogyakarta.
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Dian
Product Engineering Manager
Benedictus Dian Ambrian is an Indonesian artisan by both nature and experience. He is responsible for both the aesthetic and practical design of all the company’s products. Prior to joining Satu Bumi, Benedictus managed his own business. Therefore, in addition to his artistic skills, Benedictus brings a commercially realistic approach to the design process that is eventually reflected in our manufacturing costs and product pricing. .
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Anggraeni
HR & Administration Manager
Ni Komang Ayu Anggraeni has a degree in accounting and has held several senior managerial positions involving finance, tax planning, accounting, and human resources prior to joining Satu Bumi. Therefore, Anggraeni brings a wealth of experience to our factory HR and administration and is well equipped to ensure Satu Bumi maintains its good standing with its employees, suppliers, customers and business partners.
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Budi
Production Manager
Mukromi Trapsilo Budi has engineering qualifications, fluency in three languages and eighteen years’ experience in manufacturing and exporting including eight years with two large international information technology and aerospace businesses. Budi brings a focus on quality manufacturing standards to the business which are essential elements of Satu Bumi’s business culture.
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Satya
Drafting & Design Manager
Muhammad Satya Irfananda has a university degree in Architecture, practical education with a Certificate IV in Building & Construction from TAFE New South Wales, and hands on experience with a landscaping business in Australia. This background, along with his natural intelligence and enthusiasm for quality, makes Satya well placed to manage Satu Bumi’s drafting and design team. -
Chris
Packing & Logistics Manager
Dian Chris Panggalis has a diploma in management and has worked in the warehousing and logistics field for eight years from the ground up and on to the head of the warehouse for a substantial company in Indonesia.
Chris brings a wealth of practical logistics management and customer service skills to the business. -
Nadzir
Quality Assurance Manager
Nadzir Triono has a university degree in Mechanical Engineering and has extensive experience with several companies in the establishment, maintenance and on-going auditing of quality management systems. Nadzir provides the required experience and expertise to manage Satu Bumi’s SEDEX and ISO 9001 quality management system accreditations and their practical application. -
Ruly
Factory Operations Coordinator
Ruly Fatulloh has been with Satu Bumi for five years in production scheduling and planning and he has recently completed a Business Management degree. Ruli’s experience with the business and eye for detail enable the business to closely manage its production and meet order delivery commitments. -
Supriyadi
Production Planning Inventory Control Coordinator
Supriyadi had 12 years experience in production scheduling before joining Satu Bumi, including the role of Senior Production Scheduler for a large international aerospace technology company. Therefore, he brings a depth of practical experience to his role of coordinating the company’s raw materials supply with production scheduling.
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Muji
Factory Maintenance Coordinator
Muji Rawanto is a qualified electrician. He has been with Satu Bumi since its inception and has an intimate understanding of the company’s manufacturing processes and production equipment. With his team of highly skilled tradesmen, he is responsible for maintaining the factory’s production capacity and on-going infrastructure improvements.
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Kun
Raw Material & Spare Parts Coordinator
Kuntadi has been with Satu Bumi for five years and during that time he has gained a thorough understanding of the critical nature of production and raw materials logistics. This practical experience has proven invaluable to the factory in meeting the company’s production commitments to its customers.
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